Your MediaMarkt storefront: Complete guide to building your product catalog and maximizing your reach
Learn the fundamentals to achieve success.
A product always has the following mandatory characteristics:​​
Product name​
Images​
Description​
Product_ID / EAN
An offer always has the following mandatory characteristics:​
​Condition (New, refurbished)​
Price​
Stock quantity availability
Whether you are creating a new listing or updating an existing one, you, the seller, are responsible for the accuracy of the information when you add an offer. Check your product catalogue before publishing!
Take advantage of our content, add your offer only
There is no strict requirement to integrate a product into the Catalog Manager.​
​MediaMarktSaturn Marketplace already offers a huge collection of high-quality product datasheets that you can leverage to your advantage. If you prefer not to integrate products initially or wish to exclude items that have already been published, please simply create an offer.​
​Efficiently identifying which products are already published and can be directly linked to your offer is a simple process using the EAN (European Article Number). By providing the EAN, you can establish the connection between your offer and the existing published products. This can be done within the Seller Backoffice, by importing a file or API.
Pay attention to the required attributes to start selling
Below is the list of required attributes you need to provide for the product creation process.​ Note that the number of required attributes may vary depending on the category.
Category: You are required to suggest a category that can be aligned with a category from our taxonomy.
SHOP SKU: A unique identifier for the product, assigned by you. The SHOP SKU must be unique for each product listed.
Title: Please only provide the model name. Other attributes such as product type or color will be automatically added to the webshop. Usually this automatic rule is like this:
"Device type" + "BRAND" + "Title" + "Category specific attributes" + "Color (Manufacturer)"
EAN: Indicate the EAN number of your product.​
BRAND: You need to provide the BRAND of the product. If it is not registered in our platform configuration, please approach your Partner-Manager.
Main Product Image​: Please remember to always provide the image in a size of at least 1200x1200 px, otherwise it will be rejected by the data systems. If you are integrating through a product file import, supply a URL that ends with .png, .jpg, or a compatible format.
It must show the whole product from the front view, with white background and no effects or logos
When exchanging images, it is necessary to upload the new images with a new image URL (otherwise the initially uploaded image will still be played out online)
Advertising statements on the image data are not allowed.
Device type: Please provide a generic product type in the language of the respective saleschannel. This attribute is relevant for visibility on the webshop in addition to selecting the category.
Color (basic): Color selection might occur twice per category. This is necessary for effective customer filtering on the webshop. Detailed color information, such as manufacturer specifications, can be indicated in the separate "Color" attribute.​
Scope of delivery: specify the content of the package (quantity + product and accessories). E.g.: 1x Washing machine, 1x Instruction manual...
We highly advise completing all recommended and optional attributes, as they enhance the product details page and contribute to improved conversion rates. Additionally, some of these attributes will be utilized for establishing webshop categories or campaigning.
Full version of the content guidelines:
Germany | Austria (English)
Germany | Austria (German)
Spain (Spanish)
Spain (English)
- Several creation ways available - Creating products manually - Operator's template - Mapping process
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